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Sourav Paul

340 week ago, 5 min read

Branding & PR

5 tips to build a strong identity for small businesses

Establishing an identity for your SME is a great way to make it more competitive and ensure sustainable growth.
- 3 Comments
Sourav Paul

359 week ago, 5 min read

Branding & PR

Use colours strategically to market your brand

This Holi, Sourav Paul elaborates on the impact of colours in branding & marketing.
- 3 Comments
Sourav Paul

371 week ago, 4 min read

Marketing

Why is content marketing the best affiliate marketing...

Sourav Paul explains the increasing importance of content marketing & demonstrates why it is the best affiliate marketing strategy.
Sourav Paul

376 week ago, 3 min read

Employment & HR

The growing freelance sector in the Indian economy

Sourav Paul compares the Indian freelance market to the mature once in the US predicting that freelance will grow in the country.
- 2 Comments

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