5 tips to build a strong identity for small businesses

5 tips to build a strong identity for small businesses

Branding & PR

Sourav Paul

Sourav Paul

315 week ago — 5 min read

Summary: Building a brand identity is an important exercise that would be a useful addition to the arsenal of marketing activities undertaken by any SME. Creating visibility online, undertaking content marketing activities, building a brand identity, remaining dynamic and establishing enduring professional relationships are necessary ingredients for businesses to thrive.


Small business owners have the opportunity to branch out and create one's own business idea. Being one's own boss is also an enticing benefit of small businesses. Many small business owners bring promising and innovative ideas to the marketplace. However, many businesses flounder and fail in their initial phase because they do not develop a brand identity. Proper planning and insight can help small business owners remain relevant and succeed.


1. Carve out an online presence

The world wide web has been a boon for many small businesses. It provides much-needed information for customers and potential clients before they even contact the business. It connects small businesses with their target demographic in a way never before possible. Having an online presence is a must for businesses. Small businesses must not underestimate the importance of having an online presence as this serves to establish the business in the marketplace. This can involve the creation of a website or online store, purchasing of a branded site domain and use of social media.


2. Create brand identity 

Brand identity serves as the underlying message that the small business wishes to convey to clients and customers. It is one of the most important aspects of business. It helps guide marketing and client interaction and reinforces what the brand stands for. Brand identity should be distinctive. Resist the urge to mimic the brand identity of larger brands. Customers gravitate towards independent businesses. Use the small business aspect as an advantage in your brand identity and marketing. This allows the business to appear authentic and genuine, while also appearing to customers seeking independent vendors.


3. Understand content marketing

Content marketing is the strategic marketing campaign, aimed at creating content designed to attract and retain customers. Businesses no longer exist solely in the brick and mortar realm. Successful small businesses are able to utilise content marketing to grow their client base and build their business. This type of marketing offers an innovative approach that differs from stagnant traditional marketing.


4. Cultivate long term relationships

An important tenant of business is to think regarding long term gains instead of merely short term gains. Weigh each decision, considering the impact on the business carefully. Long term positive practices equal to stability. Continue to engage clients and customers in productive and positive ways. Stability in business influences other important business aspects such as viability, attractiveness and ability to secure loans and investments.


5. Stay dynamic

Once the business foundation is laid and the brand identity created and cultivated using great content marketing, it is important to stay active. Continue to look for and adopt ideas and marketing that will add to the brand's identity. It reinforces the independent aspect of being a small business. This keeps the business fresh in an ever-changing marketplace.


Venturing into small business and remaining successful remains a daunting task. Utilising these five tips to craft a strong small business identity stacks odds in favour of the business. This provides a much-needed advantage in a competitive commercial market.


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Article source: Iamcontenting.com


Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.

Comments (3)

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Sourav Paul

I am looking to connect with other business owners and clients to expand my business.