Business-to-Consumer (B2C) - Business concept of the day

Business-to-Consumer (B2C) - Business concept of the day

Business Development

GlobalLinker Staff

GlobalLinker Staff

6 Sep 2018, 10:49 — 1 min read

Definition: Business-to-Consumer (B2C) is a commercial transaction where a company markets and sells to end consumers. The sales loop ends at the consumer in the transaction. 

Example: A retail store selling tyres to car owners.

Business Insight:
Since scaling comes from acquiring new clients, marketing is an essential part of growing their business for B2C companies.

 

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