5 Sep 2018, 12:44 — 1 min read
Definition: Business-to-Business (B2B) is a commercial transaction where a company sells its product/services – to other businesses. B2B companies do not sell directly to the end consumer.
Example: The auto parts manufacturer who sells parts to major players in the automobile industry is a classic example of a B2B business.
Business Insight: B2B businesses need very different marketing models than B2C (Business-to-Consumer) companies that sell directly to consumers.
Posted byGlobalLinker Staff
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