Brand Identity - Business concept of the day
Branding & PR
9 Jul 2018, 12:18 — 1 min read
Definition: A brand identity is how a business showcases itself and is perceived by its clients and consumers. The logo, design, slogan and differentiating characteristics are all a part of a brand’s identity.
Example: The brand identity of a popular soft drinks giant is that the product is cheap, refreshing and for bold young people.
Business insight: A brand identity can help make your business stand out among the competition. Customers may look to you for a certain differentiating qualities, leading to customer loyalty.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Network with SMEs mentioned in this article
View GlobalLinker 's profile
SME Inspirations
Other articles written by GlobalLinker Staff
Are you a good boss? A checklist
1 day ago
3 days ago
GlobalLinker members win top 3 ReTech Startup Awards
1 Oct 2021, 17:56
Most read this week
Comments (6)
Please login or register to join the discussion