
13 Aug 2020, 12:28 — 4 min read
A company’s brand is one of the most important assets when it comes to distinguishing it from competition and standing tall in a crowded market place. Logos are an integral component of the brand of an enterprise. They are the emblems of a company that embody the name and other important elements of the business. A logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. The giant arches of the letter “M” are synonymous with the popular fast-food chain McDonalds and an apple with a bite taken out of is instantly recognizable as the technology giant – Apple. This type of immediate recognition is the hallmark of a great logo.
A logo must essentially communicate the unique story of the company and brand. Good logos are the reflection of the company's image and must have the necessary qualities and appealing graphics incorporated into their design for them to generate business. Simple logo features like text style, font, colour and graphics play a major role in determining a company's image.
Here are some qualities that a good logo must embody:
A well-designed logo is considered the cornerstone of a company’s branding and advertising strategy. A good logo should be “immortal” and able to stand the test of time as the enduring symbol of the company’s identity.
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GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
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