How to market your business this holiday season

How to market your business this holiday season


GlobalLinker Staff

GlobalLinker Staff

293 week ago — 3 min read

Christmas is around the corner and it’s a wonderful, festive time of the year. As a business owner, your aim is to end the year on a high note and maximise the holiday season for your business advantage.

Here are some ways to help you make the most of the holiday season for your business:

1. Sell your products or services as a gift

This is the season where people are on the lookout for gifts for their family and friends. Whether you are selling products or offering services, you have to think of ways of how to position it as a gift.

Strategies you can incorporate this holiday season:

  • Offer a ‘Buy 1 Take 1’ promo
  • Create a gift basket that can serve as a holiday gift for your customers
  • Give a special discount for the season

2. Send gift cards or ‘thank you’ note to your customers/clients

Maximise the season to express your gratitude to your customers/clients. This action can improve your relationship with your customers/clients and can also result in returning customers and referrals.

How to do it?

  • Send a customised email to your customers/clients
  • Send a Christmas gift along with a ‘thank you’ note

3. Update your social media accounts

Prepare holiday season content for your social media accounts. You can create graphics or blog posts with a call to action enticing customers to buy or try your product.

  • Write a Christmas gift guide and offer your product/services
  • Update your website banners to leverage the holiday season
  • Run an online advertisement highlighting your holiday promo

4. Update your e-commerce website

People are now increasingly shopping online as it provides access to great deals, a large array of products to choose from and the convenience to shop anytime of the day. Have you tested your online store's checkout page to see if it runs smoothly? How about the photos and offers, have you checked if they load properly? Are there any broken links?

The big question is, do you already have your own e-commerce website?

If not, you can create your own e-commerce website for free with

Have you already started implementing these strategies? It’s never too late to do these for your business.


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GlobalLinker Staff

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