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How can you convert your display only informational site into a transactional fully functional eStore?

How can you convert your display only informational site into a transactional fully functional eStore?

Ecommerce

Mohammad Adnan

Mohammad Adnan

24 Aug 2020, 13:30 — 5 min read

Is your website capable of turning browsing visitors into paying customers? Transforming your informational website into a transacting eCommerce website is easier than you imagine.

 

GlobalLinker’s eCommerce platform (Linker.store) can help transform your brochure website into a webstore easily and economically.

 

Let’s take a step back and question ourselves.

1. Do I have a website?
Ans. A) Yes   B) No

 

2. Do I have a list of products that could be sold online?
Ans.  A) Yes   B) No

 

3. Am I really keen to grow?
Ans. A) Yes  B) No

 

If your answer to the above questions is mostly ‘Yes,’ you need to take notes of the below.


Want to fasten this process? Simply click here to start your digital journey!

 

Domain name

You may choose to use your existing domain for your online store. Alternatively, when you select GlobalLinker’s eCommerce platform, the ‘Linker.store’ domain extension is given to you free to start with. You also have the choice to purchase a domain on GlobalLinker’s eCommerce platform at a pre-negotiated discounted price. In case you are purchasing a domain name then you will have to buy an SSL certificate, which can also be bought from GlobalLinker at a discounted price by entering the Code: CJCSSLR389

 

Make your ‘About Us’ page engaging

People purchase brands, but they buy into brand stories. And once they buy into your story and feel for your mission, they become your ambassadors. Carefully review if your existing About Us page requires a fresh outlook. Make the content real and relatable. 

 

Also read: Power of content: How to generate traffic to your eStore using content

Add products

Next, you can start adding your products. If you have few products, you can add manually via the ‘Products’ feature. In the case of a large volume of products, it is recommended to click on ‘Import products’, download sample import format (excel sheet) and bulk upload your products and corresponding images.  This excel sheet includes all the product details.

 

Add banners and customise your colour scheme

Once your products are uploaded, you can customise your homepage and add banners and featured products as per your online store’s theme.

 

Enable Payment Gateway

A payment gateway enables you to sell your products on your website. The integration of payment gateway on your website is very simple. GlobalLinker has integrated with leading payment gateway providers to enable smooth transactions on your online store.  You have to fill up a simple sign up form from your e-store’s seller panel to initiate the registration process; you will be required to complete the registration and KYC process with a payment gateway provider. Each service provider has its registration and terms of service that you need to comply with.

 

Also read: Integrated payment gateways so you can focus on selling: Everything you need to know

 

Activate Logistics

Vamaship is the automated logistics partner on GlobalLinker’s eCommerce platform which you can use. By enabling Vamaship, you can process shipping requirements for your orders right from the orders page. Both you and your customers can track the orders with ease. Vamaship is an optional third-party service and it is chargeable as per usage.

 

You are now ready to start selling online!

 

One of the most critical steps to scaling your business is to access the vast online global market. And the easiest way to do this is by converting your brochure website into a customised eStore for free with GlobalLinker.

 

Also read: Taking your business online: An economic necessity

 

 

To explore business opportunities, link with me by clicking on the 'Connect' button on my eBiz Card.

 

 

 

Image source: shutterstock.com 

 

 

 

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker

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