30 Jul 2019, 10:00 — 9 min read
Background: Digital transformation is described as a profound transformation of existing business models, processes and organisational activities by embracing new digital technologies. In his previous article, Kendrick Bradney De Figueiredo Melo talked about achieving the 'flow state' at work. Here he explains practical tips to achieve digital transformation.
Digital Transformation is the culmination of more than 50 years of technological advancements in IT (Information Technology). It began in the 1960s and 1970s as computing and telecommunications strategy, a journey with the capabilities of growing exponentially. These capabilities enable businesses to perform their tasks in a better, faster and cheaper way. Earlier, the tech was mainly appointed for streamlining business operations and augmenting them, but it did not have a huge impact on the business model as a whole.
Ever since the advent of advanced computing and communication infrastructure such as cloud computing and software dominated networks, businesses have the opportunity to embrace a radical shift. Now, instead of opting for minor technology such as the likes of extended support to existing software, it’s used in rethinking fundamental business models from the ground up. This is possible as the tech is readily available and easy to implement. This is digital transformation, which enables a business to revolutionise processes.
Ever since the advent of advanced computing and communication infrastructure such as cloud computing and software dominated networks, businesses have the opportunity to embrace a radical shift.
As popular as it is now, the concept is still quite hazy and thus risks the chance of being marketed wrong. It is extremely important to understand the hype around the concept. 95% of organisations believe that a digital workplace is important. In addition to that, approximately 44% of workplaces have some form of digital workplace programmes in place.
It is also important to understand what drives organisations to opt for digital transformation. 48% of organisations reported that adopting cloud services has provided them with a better cost model and so much as 73% of organisations say nearly all their apps will be SaaS by 2020.
Also read: Why digital transformation is the key to your survival in a competitive world
Now to discuss how to flawlessly transform your workplace, here are a few pointers for you:
Conduct trial runs
Digital transformation is not the easiest to get right the first time, especially in highly uncertain and complex environments. It is indeed extremely important, as most companies see digital transformation as being key to the very survival for their business. Trying a few things to see what works and specifically allowing for serendipity can be a strong strategic approach. By conducting trial runs, a business can build a picture of how to influence a highly dynamic environment.
How do you know that your choice will still be the right choice when the business environment changes? Given the often irreversible nature of large investments such as setting up a digital platform, the gap between the technology planning and the investment life cycle poses a significant strategic risk. Thus, making large investments challenging in a dynamic environment.
Alternative based strategies are derived from the same concept that the future is uncertain. They are incredibly flexible and diverse. As specific use cases are assumed to be unpredictable, this strategy just describes the principles for each emerging use case to adhere to. New strategic initiatives can be added to, moved or removed from the list at any moment.
Also read: Digital Transformation: The new normal
The classic view of strategy — that it's based on clear choices over what you do and what you don't do, is well in situations where there is high certainty for instance, where you have clear control over your environment, and where decisions are highly irreversible.
There can be a clear separation between strategy formulation, execution, and feedback, as the roadmap is clear. In fact, a straightforward, sequential waterfall implementation is most probably the fastest and least expensive method.
Most of IT is used to working like this, including when implementing enterprise business applications, data warehouses and office automation. These practices have not gone away, but the number of projects that operate under choice-based conditions — high certainty, high irreversibility — is decreasing.
Improving the current state of affairs
Keeping the current status —actively deciding to not change something— often sounds like an anti-strategy, but there are certain reasons why it might just work for you.
First, keeping your existing solutions allows you to focus on improving efficiency and thereby drive down cost, allowing for more resources in other, more important priorities. It makes the most sense to spend as little time as possible on some activities, as they do not differentiate.
Second, as you can reverse your decision at any time, it allows you to "wait and observe”. Steve Jobs once said, "I am going to wait for the next big thing." This was in 1998. A few years later, the iPod was introduced — the starting point for Apple's renewed success. Jobs maintained the status quo, waited and observed the market, and, when the time was right, focused on the new opportunity.
Every organisation needs functions such as financial consolidation, management reporting, traditional data management, and other things to keep the lights on. By minimising the cost and effort it takes to maintain these functions, organisations can free up the resources for more-valuable initiatives.
The time for the digital transformation of your business is now. Don’t wait. Focus on your customer and rely on an experienced consulting partner. Embed a digital mindset within your entire organisation and understand that business transformation is a journey that will constantly evolve as you embrace future innovations.
Also read: How can SMEs adopt digital transformation?
Image source: shutterstock.com
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Posted byKendrick Bradney De Figueiredo Melo
Digital Transformation and Social Collaboration for Businesses. Simple and Agile Digital Workplace. A seamless way to market, sell, support and manage your organization.
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