26 Sep 2019, 15:30 — 5 min read
Ask an entrepreneur who owns an online store about search engine rankings and they will tell you that it is the most important thing for them to stay ahead in the whole online game. And Google search console or earlier known as Google webmaster is the tool that can help e-commerce businesses optimise their website for search engines. So, it is important to get familiarised with Google search console and how it can benefit your website.
Google search console gives you insights into what Goggle is checking. For example, how much traffic you have earned, which keywords are you ranking for at that moment, the keywords that are ranking, if you have earned any inbound links and so on.
To begin with, you need to create an account on Google search console which is absolutely free of cost and get your website verified. Once Google verifies your account, you can start using it within 24-48 hours. Google search console gives you insights into what Goggle is checking. For example, how much traffic you have earned, which keywords are you ranking for at that moment, the keywords that are ranking, if you have earned any inbound links and so on.
Here is a list of terms that you need to understand while you are using Google search console:
The dashboard is where the most important information is stored. You can use various tools like overview, URL inspection etc. to understand what Google is viewing at that time. Some functionalities that you should be aware of are:
Helps you optimise the appearance of your website. Data Highlighter helps understand your site’s data and display it as snippets on the search results page and the HTML improvements tab will alert you if there are any content issues with your website.
This gives you information about any errors on your site or any blocked pages you might encounter.
You need to configure your site better to help Google rank you better. These are the terms you should be aware of:
This gives you an insight into what people are looking for right now and the keywords that are ranking. You can filter your queries by looking at the following factors:
The Google search console can help you understand your site and its SEO better. You can thereby improve the content of your website, find good market opportunities and come up with new strategies to divert traffic to your website.
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Posted byGlobalLinker Staff
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
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