Debunking myths about digital transformation

Debunking myths about digital transformation

Digital & Technology

Kendrick De Figueiredo Melo

Kendrick De Figueiredo Melo

226 week ago — 7 min read

Background: To spearhead your organisation's digital transformation, the first step is to understand the realities of this phenomena. In his previous article Kendrick De Figueiredo Melo shared a guide to flawless digital transformation. Here he busts three myths about digital transformation.

It is a no-brainer that digital transformation if done correctly, has the potential to be drastically life-changing for a business. It can help you garner notable and authentic benefits. As optimistic as it is, it is not a shocker to get caught up in the hype. If you want to lead your organisation’s technology transition, the first step is grasping the realities of digital transformation — rather than falling prey to the hype.  Some step out of line and not think through the lowdown of implementation until what was promised could not be delivered.

Many companies hope to achieve the innovation, profits, and streamlined processes that digital transformation promises. However, they often find there is ambiguity about digital transformation from customers, partners, and business colleagues.


The underlying concepts and strategies of digital transformation are not new. Companies are increasingly launching initiatives to expand or build digital capabilities that deliver business efficiency or top-line revenue growth. But the progress of digital transformation varies. Ruminating the concept of digital transformation has become an agonizing feat for CIOs, many of whom view it as a mantra that has become confusing at best and meaningless at worst.

Many companies hope to achieve the innovation, profits, and streamlined processes that digital transformation promises. However, they often find there is ambiguity about digital transformation from customers, partners, and business colleagues. To help separate what’s fact and what’s fiction, we’ve condensed our point of view into a few myths about digital transformation. If you grasp these common misconceptions, you’ll be on your way of achieving true digital transformation.  

Myth #1: It is okay if digital transformation isn’t a priority

The rate at which technology is burgeoning shows that if digital transformation is delayed, it is only going to get more difficult later down the line. It would not be pleasant to see a competitor get ahead in the race whilst you are still in an anodyne place.  It’ll also be much more expensive than it is now to switch to digital. You don’t have time to wait.

Even at Crrux, we believe that this is the time to make headway and be active. We plan on setting an industry standard for a consumer-centric and leaner way of doing business. We listen to our customers and motivate them to re-explore their vision and push boundaries. We strategise on making our mark in history as a cutting-edge enabler of a digital workplace.

Also read: Why digital transformation is the key to your survival in a competitive world


Myth #2: Digital transformation is only for IT companies

People often misconstrue that digital transformation is only for software based or tech companies. This is stereotyping at its best. You don’t even have to be remotely related to the tech field and still, digital transformation will improve your business irrespective of industry. Speaking of B2B industry, it was no time before Amazon would have completely sidelined Walmart but Walmart acted in time by changing its online return policies to make things easier for consumers, offering the lowest prices, and promoting the fact that you don't need a membership to order online (this latest ad hit right when Amazon increased Prime memberships). In addition, the Walmart mobile app continues to improve the customer experience. The latest update allows customers to add up the costs (including sales tax) on their shopping lists before they even leave the house. Once a customer gets to the store, they can interact with the app's "store assistant" to guide them to items on their list via a map.

The Harvard Business Review sums these efforts up nicely: "Walmart is increasingly becoming a 'digital winner', as it builds out a fast-growing e-commerce business and also leads to digital innovations when compared to other brick-and-mortar retailers."

Also read: Digital Transformation: The new normal


Myth #3: Digital transformation means getting rid of people

It is unequivocally proven that digital transformation uses AI and Machine Learning abilities which are at an all-time high and may be interpreted as that digital transformation means a handful of roles for humans. Even though AI and Machine Learning are going to get colossal in the near future, human beings will still be in demand.

There is no shortage of angst when it comes to the impact of AI on jobs. For example, a survey by Pew Research Internet finds Americans are roughly twice as likely to express worry (72%) than enthusiasm (33%) about a future in which robots and computers are capable of doing many jobs that are currently done by humans.

However, at least one set of experts believe jobs will be shredded, but not eliminated. Instead of worrying about job losses, executives should be helping to reduce jobs in which AI and machine learning take over boring tasks, while humans spend more time with higher-level tasks.

Debunking these myths was important because digital transformation has never been more important for us at Crrux and our customers than it is now. Now that these are out of the picture, we can focus on what is really important. 

Start your digital excursion today. Connect with us and experience the new way of working.

Also read: How can SMEs adopt digital transformation?

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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.


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Kendrick Bradney De Figueiredo Melo

Digital Transformation and Social Collaboration for Businesses. Simple and Agile Digital Workplace. A seamless way to market, sell, support and manage your organization.