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Customer Relationship Management (CRM) - Business concept of the day

Customer Relationship Management (CRM) - Business concept of the day

Customer Services & Relations

GlobalLinker Staff

GlobalLinker Staff

11 Sep 2018, 10:17 — 1 min read

Definition: Customer relationship management (CRM) refers to the principles, practices and guidelines that an organisation follows when interacting with its customers.

 

Example: Focusing on CRM helped the small business increase its foothold in its target market.


Business Insight: CRM is about building positive experiences for customers so as to grow a loyal customer base through policies, people, process and technology.

 

 

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GlobalLinker Staff

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